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The 21st century User Journey, today’s driver for business change

People are much more likely to trust a piece of technology that’s aesthetically attractive and familiar. If you make a system too complex, all the other people who also work in the organisation will struggle with it.

Amy Hatton interviewed our head of Innovation on User Experience. His talk on the same subject went down a storm at Project Challenge Spring Show

Understand the art of data science combined with human behaviour

How to increase people's trust in your technology

Learn about the pitfalls of making something too complex

Stephen Brown
and Director
of Innovation, Polarisoft

About the Author

Stephen is Co-Founder and Director of Innovation at Polarisoft. For the last 20 years, Stephen has been addressing the needs of businesses to consume and manage more and more information.

Advising some of the world’s largest companies on IT Strategy, he has shown how to create a significant return on investment on limited budget by implementing technology in very specific ways.

His passion for technology and simplicity has helped Polarisoft build solutions that not only function, but are intuitive and simple to use. Stephen is a graduate of Purdue University and shares his time between the US and London.